Adflow planning and pagination
AdFlow has been designed to manage the placement of advertising material throughout a publication.
AdFlow uses a database (Open DataBase Compliant) to provide the volumes of ad sales, by publication and section. AdFlow predicts the size of the ROP and classified sections of the publication, according to advertising/editorial ratios.
Individual ad positions can be specified and special position sales respected.
AdFlow can be integrated with your existing ad taking and display ad production systems or supplied as part of a complete Cybervision advertising system for maximum productivity.
Mike Rose (Champion Media Group Production Manager) says "Adflow was selected because of its unique management of common and change pages. Over 90% of ads are sold into multiple titles, so each ad booked is referenced as common or to its actual titles and each page is marked in the same way." A placement of a common ad on a common page automatically updates the pages for the other titles and there are appropriate warnings when an ad placement does not follow the common/change page logic
Common/change page management